To celebrate the relaunch of Loewe’s signature fragrance, Paula’s Ibiza, the brand has created a dreamy, sun-soaked film just in time for summer. Directed by actor Arón Piper and led by the house’s creative director, Jonathan Anderson, the film—called Summer Daze—revolves around three young friends as they embark on a summertime adventure by the sea to escape the mundanity of everyday life.
Shot at Playa de la Casería in Cádiz, Spain, the film features British actor Simone Ashley, 26, who is set to star in season two of Netflix’s smash hit, Bridgerton, alongside Piper and model Fernando Lindez.
“I loved how real Jonathan wanted our movements to be,” says Ashley of the film’s creative process. “Sometimes scenes can be blocked so much to curate a picture-perfect image, but Jonathan allowed us to be in the moment and move freely.”
A film about youth, friendship, freedom, and the endless possibilities of summer, the message resonated with the young star. “I spent a lot of time with my family in Ojai, California. The outdoors and the beach always feel nostalgic to me,” she says. “It’s a character I’ve always wanted to play. I love beachy hair and the sun on my skin, with lots of shimmery oil, eating fruit and ice cream all day. When I saw the mood board from Jonathan, I could relate to it and felt so excited.”
With the world still gripped by a global pandemic, Loewe’s Summer Daze offers a much-needed escape.
Written by Tish Weinstock
Published July 12, 2021